ZEN
In an increasingly saturated market, differentiation demands more than aesthetics - it calls for intent and precision. The brief was to design an indoor air conditioning unit that not only stands apart but elevates interaction through the seamless integration of articulating fascia movement.
The goal was to choreograph motion that reveals the product's character with clarity and purpose, enhancing both form and experience
Zen is crafted to integrate effortlessly into contemporary interiors. Drawing inspiration from fluted glass elements often seen in architectural panels, luxury lighting, and fine glassware, its refined finish complements both residential and commercial spaces. When turned off, the sliding fascia lends the product a discreet and elegant presence. Upon activation, the fascia gracefully slides upward to reveal the display, while ambient lighting begins to glow—creating a captivating, multisensory user experience.
Industrial Design
Design strategy
Visualisation
CMF Lead | Shruti Singh
Every detail was meticulously crafted to elevate the composition of design elements—such as the fluted panel and the wooden deco strip, which subtly conceals integrated lighting. These elements were thoughtfully arranged to ensure the unit maintains visual interest even when turned off. The design invites curiosity, encouraging users to discover the hidden character embedded within the product.
