EDGE
EDGE features a minimal, sharp aesthetic language that reflects the essence of cutting-edge technology. A distinctive pocket handle is seamlessly integrated alongside the control panel, accentuated by a sleek chrome strip running across the top, giving the product a refined look.
Industrial Design
Design Strategy
Ethnographic Research
Visualization
Design for Manufacture (DFM)
Ethnographic Research
LLOYD, in collaboration with KANTAR, conducted a pan-India research study to gather consumer insights. The findings were particularly valuable, given the challenges of reaching conclusive insights in a country as diverse as India. Ethnographic research revealed a recurring issue among Indian users: over time, control panels were prone to scratches and damage, primarily caused by accessories like bangles coming into contact with the panel during lid operation.
The Strategic Approach
The approach focused on integrating insights from the research while maintaining cost sensitivity throughout the design process. The design was strategically developed to positively impact both transportation costs—by optimizing product dimensions to increase shipment efficiency—and manufacturing costs, resulting in significant overall savings.
To address the issue of damage and scratches, the control panel on EDGE was designed at a 45-degree angle, repositioned to minimize direct hand contact during lid access. A dedicated space was introduced for opening the lid, effectively reducing wear and extending the product’s durability—offering both functional improvement and an enhanced user experience.
The design was strategically developed with a strong focus on cost-efficient manufacturing. By significantly reducing the number of individual components, we streamlined the assembly process while maintaining the product’s usability, aesthetics, and functionality. This approach not only enhanced production efficiency but also supported sustainability goals through material optimization and simplified tooling. The detergent pocket area, in particular, was engineered to be manufactured using a single mold, ensuring both cost-effectiveness and uncompromised performance in its intended use.
Dual-Flow Lint Filter – Patented Design
This lint filter uses a special dual-flow design to catch more lint. It has Y-shaped ribs that guide lint through the filter during the wash. There are two parts—one on top and one on the bottom—separated by a divider. The bottom part is made bigger because most lint settles there due to the pulsator’s movement. This design improves cleaning while keeping the filter easy to use and clean.
